EL: Emmanuel Nuakoh, PhD Student Computer Science, NC A&T
EL: Homayoon Ershadi, Alum UNCG
M: Ged King, CEO, SFW Agency
EL: Misti Wajciechowski, Ph.D. UNCG Kinesiology
PI: Michael Hemphill, Ph.D, Assistant Professor, Kinesiology
M: Benita Turner, Health and Physical Education Specialist, Henrico County Public Schools
EL: Mandy Marchitello, UNCG Alum
PI: Michael Hemphill, Ph.D, Assistant Professor, Kinesiology
EL: Si Zhu, Ph.D. Family and Consumer Sciences NC A&T
PI: Guibing Chen, Ph.D. Associate Professor Family and Consumer Sciences NC A&T
EL: Thayle Heggie, Masters, Public Health UNCG
PI: Regina McCoy, Associate Professor Public Health Education
EL: Nafisa Sirelkhatim, Research Scholar, Nanoengineering NC A&T
PI: Lifeng Zhang, Ph.D., Associate Professor Nanoengineering NC A&T
EL: Ryan Yarborough, PhD Nanoscience, JSNN
PI: Hemali Rathnayrke, Assistant Professor, Nanoscience
EL1: Eric Mitchell, Co-Founder, iGit Company, LLC
EL2: Yolanda Mitchell, Co-Founder, iGit Company, LLC
PI: Justin Streuli, Director, LaunchUNCG
M: Jim Boyer, Principal Infrastructure Architect, SRS Technology, LLC
EL: Maurine Crouch, MA Public Health Education
PI: Regina McCoy, Professor, Public Health Education
M: Andy Brewer, Instructional Technologist, Northwest Area Health Education Center
EL: Sara Abbasi Razgaleh, PhD, JSNN
PI: Shyam Aravamudhan, Associate Professor, Nanoengineering
M: Jim Ryan, PhD, Founding Dean of JSNN
EL: Jennifer Klaiber, GAA, Human Development and Family Studies
PI: Dan Perlman, Professor, Human Development and Family Studies
M: Elliott Kimball, Assistant Director, Office of Interculteral Engagement
EL1: Trevor Nelson, Accounting & Finance
EL2: Cameron Nelson, Supply Chain
PI: Thaddeus McEwen, Professor, Business Administration
M: Carlos C Mims, Vice President, Trapp Insurance Group
EL: Renuka Panchagavi, PhD Chemistry, Computation Science
PI: Scott Harrison, Assistant Professor, Biology
M: Chris Veal, MBA, Counselor, SBTDC
EL: Natasha McMaster, Biological Engineering
PI: Abolghasem Shahbazi, Professor, Biological Engineering
M: Matthew Todd, Research Technician, NCAT
EL - Katie Thompson, Ed.D., Kinesiology
EL - Jill Wierzba, Ed.D., Kinesiology
PI - Dianne Gill, Ph.D., Professor, Kinesiology
M - Mark Geske, Lietutenant, Fayetteville Police Department
Innovating theoretically and empirically based holistic human performance training to include non-invasive measurement, monitoring, recording, and analyzing of Heart Rate Variability (HRV) in combination with systematic applied performance psychology and kinesiology methodologies.
(Delayed participation to further improve their innovation)
EL - Nicole Thomas, MA, Public Health Education
PI - Jeff Milroy, Professor, Public Health Education
M - David Wyrick, Founder, Prevention Strategies LLC
Our product would be an app that incorporates intermittent public health messages including but not limited to recognizing the signs and symptoms of concussions throughout cognitive training games (may include games that improve memory, attention, reaction time, and problem solving).
EL - Hannah Townsend, Ph.D., Specialized Education Services
EL - Pavand Kethinedi, Computer Science
PI - Pamela Williamson, Professor, Education
The longterm purpose of this project will be to develop a cognitive prosthetic device to support the executive function skills of individuals with autism.
EL - Phillip Sheldon, MPA
PI - Stephen Sills, Director, CHCS
M - Allison Bramwell, Ph.D.
Using methods from the social sciences, we want to help communities understand their neighborhoods and focus investment into areas in which they can get the most "bang-for-their-buck."
EL - Sadric Bonner, Training and Technical Assistance Specialist, UNCG CYFCP
PI - Ken Gruber, Ph.D., UNCG CYFCP
M - Natalie Patrics Tucker, Accessibility Program Manager
We wish to create a smartphone app allowing people to track loved ones in the juvenile justice system.
EL - Fa'Lon Thomas, Entrepreneuirship & Business
PI - Thaddeus McEwen, Ph.D., Professor, Managment
M - Christina Tupper, Professor, Management
Our mission is to build a full curriculum for STEM classes and summer camps
EL - GracieLee Weaver, Ph.D., Public Health Education
PI - Dan Bibeau, Professor, Public Health Education
Our aim is to develop a locally oriented wellness council serving the NC region.
EL - Joseph Mwangi, Ph.D., Medical Biochemistry
PI - Norman Chiu, Ph.D., Professor, Chemistry
M - Charles R. Cantor, Ph.D., Sequenom Inc.
We're going to create a novel platform and reference database for high throughput screening for in vitro chemical toxicity.
EL - Taylor Mabe Ph.D., Nanoscience JSNN
PI - Jianjun Wei, Ph.D., Associate Professor JSNN
M - Brad Hayes, Retired CFO, LabCorp
3i Nanotech makes point-of-care devices that could replace the large, bench-top instruments that are currently used for disease diagnostics and protein detection. A handheld biological sensor yields immediate results in a low-cost, portable format.
EL - Cassandra Naphen, Ph.D., Chemistry
PI - Nadja Cech, Ph.D., Professor, Chemistry
M - Cedric Pearce, Ph.D., CEO, Mycosynthetix
Targeting Virulence is a new therapeutic strategy to shut down bacterial pathogenesis (i.e. toxin production). Through this isolation methodology, we hope to create a natural way to break the cycle of drug resistance.
EL - Shane Loeffler, Ph.D. Nanoscience, JSNN
PI - Joseph Starobin, Ph.D., Associate Professor, Nanoscience
M - Ryan Barry, MBA, Strategic Projects Coordinator, ORE
This Cardiac Wellness Assessment Tool focuses on monitoring the reserve of cardiac repolarization as a tool for quantification of the influence of physical, emotional and environmental stressors on cardiac performance in asymptomatic population.
EL - James Coppock, MS Applied Neuromechanics, Kinesiology
El - Elvis Foli, MS Applied Neuromechanics, Kinesiology
PI - Sandra Shultz, Ph.D., Professor, Kinesiology
M - Robert Koshinskie, MBA, Principal Consultant, Ringbolt Services
Arthrolax is developing a device that can efficiently and accurately characterize and measure multi-planar knee ligament integrity.
EL - Alla Letfullina, Ph.D. Nanoscience, JSNN
PI - Sungjin Cho, Ph.D., Assistant Professor, Nanoengineering
Solelectrolyte’s goal is to achieve the next generation energy storage device by developing a solid state electrolyte membrane.
EL - Keenan Smith, Co-founder, BrownBoxWorks, NCAT Alumni
PI - Everette Slocum, Co-founder, BrownBoxWorks, NCAT
M - Thaddeus McEwen, Ph.D., Professor, Management
M - Lou Ann Flanders-Stec, MBA, EVP of Entrepreneurship, Launch Greensboro
Shorti is an iOS and Android writing app that allows users to imagine, create and share short stories and poems of up to 1500 words.
EL - Michael Assad, Ph.D. Nanoscience, JSNN
PI - Dan Herr, Professor & Dept Chair, Nanoscience
M - Justin Streuli, MBA
Super SAPS is focused on developing an improved superabsorbant material applicable in a variety of industries.
Business Model Canvas
Pre-Planning Customer Discovery
Customer Discovery Interviews
Outside the Building
Customers Lie (2:37)
The Distracted Customer (3:12)
Engaging the Customer (3:37)
Customer Empathy (2:25)
Multi-Person Interview (2:03)
B-to-B to C (2:15)
Existing vs. New Markets (5:29)
Public Interviews (2:11)
Back in the Building
Extracting Insight From Data (2:59)
Getting the MVP Right (3:34)
Pay Attention to Outliers (2:16)
The "Other 85%" (2:32)
Budget & Duration
During the 5-week cohort period, each team is allotted a budget of $1,000. This is flexible if necessary.
After the completion of 20-30 interviews teams will have access to an additional $2,000-$3,000 to utilize over a 5-month period for addition customer discovery and prototype development.
Below is a list of acceptable and unacceptable expenses. Before you spend any money, please contact us for approval:
Financial Manager, UNCG, Office of Research & Engagement
Email: firstname.lastname@example.org | Office (336) 256-1172
Operations Director, UNCG, Office of Research & Engagement